Consulting in media: How to help media outlets leverage technology

Last Update January 17, 2023
3 already enrolled

About This Course

Small and medium sized media houses especially radio stations in Tanzania have low level of technological viability according to TMF’s assessment and various studies. They lack technological expertise, digital infrastructure and competent staff. Their online presence is either not active, not professional or totally not there. This threatens their survival in the information age and a threat to citizens who depend on them for information that matter most to their lives. This package is therefore, meant to create a pool of technology experts with interest in media development who can help address viability challenges related to technology and innovation in media houses. After undertaking this package, a consultant will have good understanding of the challenges facing media institutions and will be in a position to help media houses leverage technology and level up their technological viability.

Learning Objectives

What the media houses need to be technologically viable
The state of technological viability case of Small and medium media houses in Tanzania
How to consult in media


  • Five to ten years of experience in innovation and technology sector
  • Five to ten years of experience working with media in the area of innovation and technology
  • Has coaching and mentorship experience
  • Has interest in media development

Target Audience

  • Experts in innovation and technology in general
  • Media innovation and technology experts
  • Media coaches and mentors


4 Lessons3h 30m

Basic traits of a technological and innovative media house

This topic introduces you to the basic traits of a viable media house that leverages technology.
Basic traits of a technological viable media house00:00
Test your understanding

State of Technological Viability in Small and Medium Sized Media Houses in Tanzania plus Case Studies

This topic aims to make one understand the state of technological viability in Small and Medium Sized Media House in Tanzania and start thinking of viable interventions he/she can offer to the sector.

How to consult in Media and help level up technological viability

This topic provides some of the guidelines one needs to help media houses level up their technological viability, it also outlines expected deliverables a consultant need to realize in the media house.

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Duration 3.5 hours
4 lectures
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