Consulting in media: How to help media outlets level up their business and financial viability

TMF
Last Update January 17, 2023
3 already enrolled

Course Prerequisites

About This Course

In the age where one source of revenue for a media business no longer count to make it financially sustainable, media houses not only need business and financial management competences but they also need strong financial systems within their media organizations to become more viable. Most media organizations especially small and medium sized media houses in East Africa, Tanzania in particular, lack business and financial capabilities and strong systems. Because of this, media houses struggle financially which immensely affect quality of journalism content. This package is therefore, meant to create a pool of business and financial management experts who can help address financial viability challenges in the media sector through offering business and financial management consultancy services that may help media houses address financial viability challenges. After undertaking this package, one will be in a good position to consult in the media sector and get opportunity to work with Tanzania Media Foundation as a Certified Media Viability Consultancy.

Learning Objectives

What a media institutions requires to be viable in terms of business and financial viability
State of business and financial viability of media outlets the case of small and medium media houses in Tanzania
How to consult and offer consultancy services in the media

Curriculum

3 Lessons5h

What makes a financially viable media house? Some basic indicators

This topic introduce a learner to the basic indicators or elements that are used to determine business and financial viability of a media house or institution. Understanding these elements is key as a consultant will use them throughout his/her work experience with media houses.
The basic elements of a viable media house00:00
Test your understanding on media business viability

State of business and financial viability in small and medium sized media houses plus case studies

This topic will help you to understand the state of financial viability of small and medium sized media houses in East Africa, particularly Tanzania and get prepared to offer consultancy services that would contribute to solving financial viability challenges in media houses

How to consult in Media and help level up Business and Financial viability

This topic aims to orient you to the consultancy practical processes, tools and deliverables.

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Free
Level
Beginner
Duration 5 hours
Lectures
3 lectures
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