Consulting in media: How to help Media outlets level up quality of content

Last Update January 17, 2023
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About This Course

The quality of content available to a nation’s citizens is a defining element in news media viability because, if a country’s media are producing only low-quality, sensational or entertainment content, highly censored information, or disinformation, then the survival of the news media industry ceases to be a matter of much importance to society. Various studies indicate that the quality of East Africa’s Media and journalism content is low and that the media (especially mainstream media) is losing public trust. This is caused by a number of factors including but not limited to lack of expertise, strong editorial structures and systems. This package is therefore meant to create a pool of media and journalism consultants who would help media houses address content quality challenges and become more viable and trusted. 

Learning Objectives

Traits of a media house that is viable in terms of production of quality content
Understanding the state of media and journalism content in the media - the case of small and medium sized radio station in Tanzania
How to help media outlets level up quality of their media and journalism content - consulting processes and tools


  • To undertake this course you need
  • Experience of 10 years in the media and journalism practice
  • Has worked in the position of editor for at least 3 to 5 years
  • Has knowledge of computer and digital skills

Target Audience

  • Senior journalists
  • Media experts


3 Lessons3h

Traits of a viable media house that sustainably produces high quality media and journalism content

This topic introduces you to the basic traits or elements that identify a viable media house that sustainably produces high quality media and journalism content.
What makes a viable media house in terms of content?00:00
Test yourself

State of media viability in terms of content in East African media with case studies from Tanzania

This topic aims to give you an overview and case studies on the state of media viability in terms of content in East Africa. This will give you a good understanding of what kind of challenges media houses are facing and start thinking of viable solutions.

Consulting in media: processes and tools

This is a practical topic, here you are introduced to the practical processes and tools to use as you offer your consultancy services in the media sector.

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Duration 3 hours
3 lectures
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