Consulting in media: How to help media houses strengthen governance and management systems
About This Course
Strong and viable media houses have strong governance and management systems, without these the whole media business faults and quality of content falls, citizens cease to get information that matters to their lives. In East Africa most media houses have weak governance and management systems. This is due to lack of governance and management expertise and other media viability related factors. This package is meant to prepare management experts to help media houses address management challenges through consultancy services. In this package you learn the basic elements of a viable media house in terms of governance and management; the current state of media houses in East Africa, the case of Tanzania; Consultancy processes and tools.
Requirements
- To undertake this package one needs the following;
- 1. Experience of not less than 10 years working in the human resources positions
- 2. Has academic qualification for management and human resources from a reputable institution (degree level and above)
- 3. Has done a number of field related consultancy services
- 4. Has interest in media development work
Target Audience
- Senior Human Resources Experts
- Senior Organizational Management Experts
Curriculum
3 Lessons3h
Basic elements of a viable media house with strong governance and management systems
This topic discusses key and basic elements of a viable media house that has strong governance and management systems and structures.
What makes a viable media house that is strong in terms of governance and management?00:00
Test yourself
State of governance and management in media houses in East Africa, the case of Tanzania
This topic aims to make you understand the state of governance and management in media houses in Tanzania especially small and medium sized media houses. It provides case studies from radio stations assessed by TMF through its Media Viability Consultancy project.
Consulting processes and tools
In this lesson we are looking at the key steps you will follow and some of the tools you will use to offer consultancy services in the media sector. These steps have been applied by TMF in its Media Viability Consultancy Program and have proved useful.
Your Instructors
