TMF AUDIENCE SURVEY
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Late 2013 TMF commissioned Synovate to carry out an audience survey. The survey itself was done between November 2013 and January 2014. The audience survey looked at the performance of various TMF grantees, as well as views of the public on media and accountability in general. The grantee-specific results of the audience survey are shared with TMF’s grantees so that they can use this information to improve their programming and reach a broader audience. The audience survey forms part of TMF’s monitoring and evaluation framework, and is used by TMF to measure the performance of its grantees and learn lessons for the future. The public section of the report is published here.
For those interested to know more about what Tanzanians think about their media, and how they consume media, have a look at our Public Perception Survey that was carried out late 2012:
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