1.1 Kilimanjaro Film Institute – Tazama
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1.1.1 TV coverage on innovations changes business life
TMF funded a TV news magazine programme produced by Kilimanjaro Film Institute (KFI) in Arusha Region. One of the objectives of the programme is to cover entrepreneurial projects and innovations, and to give voice to the voiceless and/or ordinary people. KFI crews and producers searched for the innovators of three items, i) bio-gas irons, ii) a water-powered electricity generator and iii) a power tiller using motorcycle engine. Out of interviews KFI produced a TV news magazine aired by TBC1 in the now popular TV magazine called ‘Tazama Magazine’, run every Sunday with repeats on Tuesdays.
Joseph was quoted being pleased on his bio-gas irons; “I am very pleased that you journalists, through the Tazama TV programme on TBC1, I got customers who were flocking to my house to buy bio-gas irons. After four days I received four orders. I used to sell a maximum of two irons per month but now I sell up to 11 - and at double the previous price,” says Mungure.
On electricity generator, said people did not believe that he had indeed made an electricity generator until they saw him being interviewed on TV. He received more than 60 calls the day the programme was aired.
1.1.2 Untold stories boost business in safe water
The scarcity of potable water problem has for years remained a serious challenge in Tanzania. The country have kept making commitments to achieving improved access to safe water and sanitation services through various operational strategies. In rural areas access to safe and potable water would be increased from 53% in 2003 to 65% by 2010 and urban areas from 73% to 95% by 2010. But this remains a mere wish.
Through the TMF-funded programme Tazama, KFI explored the previously untold story of widely acclaimed Arusha-based potter Mesiaki Kimirei. Kimirei noticed the problem and decided to establish a project for the production of clay-based home-made water filters. Although the project receiving approval from the World Health Organization, no one in Arusha or elsewhere in Tanzania would immediately afford it the recognition it so badly needed. Fortunately, the trend has since changed rather rapidly, unleashing the power of telling the untold stories through a TV news magazine funded by TMF - and the project is now receiving orders from all corners of the country.
“I could not believe my ears when people from National Institute for Medical Research in Dar es Salaam called me wanting to know more about my pottery......They visited me and placed an order for 475 filters for distribution to schools in Tanga and Coast regions,” said Kimirei.
“The quality of water filtered by with these clay-based items has been approved by both WHO and NIMR, and is therefore very safe to drink even without being boiled. Drinking the water ensure safe health because contamination is virtually impossible”.